How To Choose A Logo Color

The first thing a potential customer will notice is your company logo. It is important to pay special attention to its development, and pay ...

The first thing a potential customer will notice is your company logo. It is important to pay special attention to its development, and pay attention not only to the combination of the name and emblem but also to the color scheme.

Each color has its own psychological effect on shoppers. Colors can draw people's attention to the brand or cause distrust. The wrong color scheme can reduce all the designer's efforts to zero, as it will not affect recognition. The choice of logo color must be taken responsibly, and with this, we will certainly help you!

Make a logo in any color in Turbo Logo.

What is a Logo?

A logo is a brand of a company that helps to stand out among competitors and promote its service among the crowd. A logo can have a positive effect on customers' trust, drawing their attention to yourself and significantly improving demand. When creating the overall style of a company, the logo is the main figure. Good branding will help customers easily remember the experience of interacting with your case.

The main functions of the logo stand out:

– Basis for the creation of corporate identity;

– Helps in the promotion and recognition of a company or brand;

– Have customers, increasing customer confidence;

Property guarantee.

Tips for choosing the color of the logo

Many face problems when choosing the color of the logo, in the process a lot of time and nerves are spent. There are several effective tips that will acquaint you with all the subtleties of this stage and help you with the choice:

  1. Meet the color circle. It will help beginners combine colors, work with contrasts and create palettes.

  2. See competitors' logos. The analysis will help you to avoid color mistakes and repetitions in choosing the color.

  3. Get away from the scope of the company. For example, healthcare companies should choose cool colors, usually blue (feeling confident) but not yellow (positive emotion).

  4. Choose the color according to your Association. Each color has its own principle in psychology, consider each of them:

  5. Choose the logo color in the online builder. These sites have ready-made color filters designed by professional designers. You can choose a ready-made color palette and designer “Turbologo”. The service will help you get inspired with ideas and choose a variety of options in different colors.

Red is a very bold and friendly color, associated with aggression, passion, and power. He perfectly attracts attention and has a strong emotional coloring.

Yellow is associated with heat, it is a bright and very positive color. The strongest influence is the combination of yellow and black, they will help to remember the logo faster in these shades.

Orange is a positive and bright color. It is associated with openness and modern thinking. If you want to convey the desire for contact, or cause positivity, then this color will be a perfect choice.

– Blue is associated with confidence and gives confidence. The color is very calm and does not cause strong emotions. It is often used if you need to emphasize the professionalism and seriousness of your case.

– To emphasize naturalness and Ecology, most often use green color. It is associated with nature, life, safety, and health.

– The purple color reminds luxury and perfection. Saturated shades will make the logo very serious, and lighter shades will be associated with romance.

Pink is a feminine color, which is why it is often used in products for women. Flirtation and frivolity are what associates with the color Pink.

– Shades of brown are found in nature, so if you want to convey naturalness or vitality, this shade is perfect.

Black color should be used when you need to convey elegance, power, or ambition. Black is combined with any color in the color wheel, so it is universal.

White color is associated with simplicity and freshness. If you need to convey lightness and neatness in the logo, work should start with white color, looking for a suitable color pair for it.


The best and most effective logos always stand out and, as a general rule, they are very simple and not very abstract. Psychologists have long proved the importance of color and its influence on the perception of information. Therefore, do not miss such an important step as choosing the color of the logo, because every day you will work towards competitiveness and recognition of your company.



Bemarks: How To Choose A Logo Color
How To Choose A Logo Color
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